European car manufacturer Citroen is getting ready for a re-entry in Indian markets. The Paris based company had been operating in India in the brand PAL Peugeot in collaboration with Premier Automobiles. The company is planning a large scale operation in the fast growing country, under the brand name Citroen. The two independent brands Peugeot and Citroen are planning to operate together under the same brand name Citroen. The company is to invest Rs.10000 crores for the establishment of the proposed plant somewhere in south India. The plant is meant not only for manufacturing cars but also for research and development programs. However its obvious that the Indian car market is about to face a tight competition among these global brands and the local brands.
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